Neueda Knowledge

Faster, better decisions – Data and the Cloud

By April 25, 2019 July 4th, 2019 No Comments

Organisations worldwide understand that one of their most precious assets is data. Managed correctly, data provides rich insights that lead to informed business decisions and ultimately more effective, efficient, competitive performance.

However, data is only of true value if it can be accessed, collated and interpreted accurately, without draining a huge amount of time and financial resource.

The growth of cloud computing continues to have a significant impact on how data is managed, evolving traditional approaches to more efficient, cost-effective solutions.

Using the cloud, organisations can easily and cost-effectively access large amounts of storage and compute power. Platforms can be developed quickly, then tested, scaled and flexed in the cloud as required, with no capital expenditure on hardware.

But how does this work in practice? By way of illustration, Neueda recently helped a client use a cloud-based data platform to solve an ongoing operational problem quickly and effectively, with tangible results.

Regularly struggling to define the addresses of its customer base, this utilities provider was experiencing issues around servicing, communicating with and billing its customers accurately.

To solve the issue, Neueda reviewed the company’s existing data architecture and used a full Platform as a Service (PaaS) solution, ensuring minimal admin and maintenance was required. With Microsoft Azure machine-learning techniques, customer addresses could be automatically validated to an agreed accuracy threshold, with a second stage of validation built in for any addresses that didn’t meet this.

The system has dramatically improved the organisation’s address system. Having accurate addresses has in turn improved operational effectiveness, enhanced customer service quality and saved both costs and time.

This project proves three advantages of using the cloud to manage your data:

  1. Gain access to valuable insights quickly
  2. Remove the need for major investment into hardware
  3. Scale and change the solution as your requirements develop

Managing your data in a smart way will empower your employees, help you innovate and stay ahead of the competition – so making it a priority will only take your organisation forwards in a positive direction.

We’re helping our customers become modern data-driven organisations – to find out more, visit Modern Data Platform or contact the team by emailing