ADOPTING THE RIGHT APPROACH
Claire McNally, Digital Transformation Services Lead, Neueda
In the final blog in this series on digital transformation, we reveal how we work with organisations to bring digital transformation over the line by adopting the right approach.
At Neueda, we believe in the power of true partnership between an organisation and our people, so that we can gain a full understanding of our customers’ services, technical landscape and user journey.
At the outset we engage senior stakeholders to get their buy-in and build a cross-functional team. Without these, the prospect of success is low.
Once the team is mobilised, we will explore the services, technology and users involved in delivering digital transformation.
Firstly, looking at services – the design of services the organisation will deliver in a digital environment is extremely important. It can’t simply be a lift of a manual process. We need to understand how a service is currently delivered, where problem areas exist, where improvements can be made and how it can be futureproofed so it stays relevant in a fast-moving, digital world. Once we have established all of this, we can consider what possible solutions might look like.
We must then assess the technology to ensure the environment to support the service solutions is available. It will be necessary to establish what the current architecture looks like, what a future architecture will need to include and where the gaps are between the two. At this point we will look at the current landscape to understand where potential re-use exists.
Today users always expect a digital solution and that that solution needs to cater for ever more sophisticated needs. With this in mind, we work with organisations to build an understanding of who their users are by engaging directly and getting a feel for their experiences, where their points of interaction are, where pain points are and what their ideal service looks like.
Finally, there are several key enablers that must be in place to allow an organisation to successfully deliver transformation on an ongoing basis:
Collaboration – collaborating internally across organisational departments and externally with partners, customers and users, is key to delivering the best solution.
Agility – working within small teams and short timeframes will ensure output remains relevant and customer value is delivered. Agility will also ensure bureaucracy and hierarchy don’t get in the way of service delivery.
Quick wins – delivering incremental change through smaller scale projects, that are considered part of the whole and provide value.
Skills – constantly evolving skills as new technology is adopted and styles of working change.
Using this approach, along with the key enablers, will within as little as six or eight weeks, allow organisations to arrive at a prioritised list of work from which they can embark on their digital transformation.
Digital transformation is a priority for most organisations and, as we’ve explored, it is difficult to define, deliver and succeed at. By thoroughly examining every element of your operations, setting a clear vision of where you want to get to, and adopting an effective approach, digital transformation will pave a path to success.