Digital transformation for any business can be a long process that must be strategically planned and driven by motivational leadership.
For public sector organisations, squeezed governmental budgets and legacy IT infrastructure are in direct opposition with constant technological innovation and rapidly evolving consumer needs, making digital transformation more challenging. This issue is only exacerbated if an organisation lacks strategic direction for digital or there’s a shortage of skills, knowledge and authority in this area.
A key issue relating to digital transformation comes down to interpretation and understanding. It’s easy for a concept that affects all sectors of society to be misconstrued as abstract, with vice president of Forrester Research, Martin Gill stating that “digital transformation has come to mean so many things that it’s almost meaningless”. As such, many organisations find it difficult to grasp how it can be applied to their individual operations.
According to George Westerman, MIT principal research scientist and author of Leading Digital: Turning Technology Into Business Transformation, digital transformation marks a radical rethinking of how an organisation uses technology, people and processes to fundamentally change business performance.
Indeed, one of the biggest mistakes organisations make is believing that transformation involves digitising their existing state. In reality, it requires a complete reimagining of the business model and customer journey and implementing the right technology to deliver this. In the words of Gill: “Digital isn’t a channel — and transformation isn’t a project.”
With this in mind, public sector organisations with budgetary and legacy challenges can still achieve a level of digital transformation that delivers operationally. Once you understand that it’s not about ripping out existing systems and starting from scratch but instead integrating functions to improve customer and stakeholder experiences, operational efficiency and agility, digital transformation becomes increasingly accessible.
Help is at hand
While most organisations recognise that embedding technology in their operations will be critical to their success, less than 20 per cent have a clear understanding of how to do this effectively. That’s why Neueda guides our customers through the digital transformation process and work through four critical elements that must be addressed throughout:
- Business. Assessing the organisation – who they are and precisely what they do in the marketplace.
- Applications. Examining the applications that enable customers to access an organisation’s services.
- Data. The analysis of customer interactions and harnessing the valuable data this provides.
- Technology. Ensuring any technology offers a platform that will facilitate the development of digital initiatives.
Time to take control
Neueda’s Accelerating Digital Transformation series provides practical advice for technology and business leaders. Each week, we share guidance on how to kick-start or restart your digital transformation, with the series culminating in a comprehensive resource that’s free to download.
Neueda is currently offering a Digital Transformation Acceleration Workshop where senior leaders get the chance to be involved in a facilitated creative process to generate, develop and communicate ideas on kick-starting or restarting a digital transformation project for your organisation.
Or contact our specialist team on firstname.lastname@example.org today.
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